11 Dec 2025
29m

Future of Business: Mars CEO on How Business Can Be a Force for Good

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HBR IdeaCast

Adi Ignatius interviews Poul Weihrauch, the CEO of Mars, about the role of business in society, responsible growth, and sustainability goals. Weihrauch discusses Mars' long-term view as a family-owned company, balancing short-term and long-term goals, and the company's commitment to reducing greenhouse gas emissions. He addresses the challenges of managing a global supply chain to meet sustainability targets, the integration of sustainability into business operations, and the balance between innovation, growth, and responsible practices. The conversation also covers Mars' business strategy, including acquisitions and organic growth, and Weihrauch's advice for long-tenured executives on driving innovation. Finally, they discuss capital allocation for sustainability investments, adapting to regulatory changes, and the importance of empathy and self-awareness in leadership.

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