My hyper-niche apps make $120K/year

Presh Kumar, a wellness app entrepreneur, shares his playbook for building a portfolio of hyper-niche apps. He emphasizes solving personal problems as the foundation for successful app creation, noting his apps like GoPolar (cold plunge tracking), Sunseek (sunlight exposure), and Posture AI address his own needs. Kumar's strategy involves targeting a specific audience within the health and wellness space, allowing for cross-promotion and warm marketing. He details his five-step process: identifying a passion, pinpointing problems within that area, rapidly building a solution, planning distribution early, and consistently iterating through reps. His wellness company has reached $120K ARR by focusing on niche apps with overlapping user bases.