Jason Swenk interviews Elyse Lupin, the president and founder of Elysium Marketing Group, a food and franchise marketing agency. Elyse shares her journey of starting the agency 11 years ago after feeling unfulfilled in her previous marketing job and wanting a better balance with motherhood. She discusses the surprises and challenges of scaling an agency, including hiring the right people and maintaining client satisfaction. They delve into how Elyse measures success, emphasizing client retention, revenue growth, and team quality, and discuss the importance of celebrating wins and team happiness. Elyse also credits Swenk's earlier advice on the importance of niching down, which led her to focus on franchise marketing and achieve significant recognition in that field.
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