Jason Swenk interviews Mike Davern from Incept, an AI-enhanced digital agency, about his accidental entry into agency ownership and the evolution of Incept. Davern discusses the agency's early focus on text message marketing, its shift towards enterprise clients, and its current emphasis on AI-enhanced solutions. He highlights the importance of human connection, long-term client relationships, and adapting to technological advancements, particularly in AI. Davern also shares insights on leading an incubator within the agency, encouraging team experimentation with AI tools, and the need for agency owners to embrace technology to remain competitive.
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