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03 Sep 2023
13m
廉价连锁超市奥乐齐,为何在国内瞄准中产?
声动早咖啡
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奥乐齐在中国市场从廉价超市转型为中高端精品超市,原因是中国消费者对价格敏感度较低,更注重产品质量和服务。为了适应中国消费者的需求,奥乐齐不仅提高了门店的数量和服务质量,还扩大了产品种类,甚至在门店中加入了社区食堂的场景,销售即时产品。这一转型策略取得了成功,目前奥乐齐在中国已经开出了48家门店,未来计划在上海开出上百家门店。
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