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31 Aug 2023
15m
咖啡豆｜健身房界「老大哥」一兆韦德，如今为何面临倒闭危机？
声动早咖啡
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本期播客节目讨论了传统健身房一兆韦德面临倒闭的新闻，分析了导致其倒闭的主要原因：预付费模式、重资产模式和收入来源过于单一，以及新式健身房是如何通过缩短预付费周期、降低成本、实现轻资产运营、围绕市场需求开发多元的产品等方式来面对传统健身房的痛点的。
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