EP #352] [ENG] - How to leverage product inserts to maximise client retention - Andrew Smith | The Ecommerce Lab By Ecomcy

In this episode of The Ecommerce Lab By Ecomcy, Vincenzo Toscano interviews Andrew Smith, CEO and founder of Swap, about personalizing the customer experience to increase retention and lifetime value. Andrew shares his experience in e-commerce and emphasizes the importance of post-purchase engagement. They discuss strategies for creating personalized experiences, the role of QR codes, A/B testing, and the impact of demographics and seasonality. Andrew highlights how Swap helps businesses connect with customers, gather data, and increase review velocity by providing a seamless post-purchase experience. The conversation also touches on the use of AI and the importance of visual appeal in QR code campaigns.

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EP #352] [ENG] - How to leverage product inserts to maximise client retention - Andrew Smith

The Ecommerce Lab By Ecomcy

Introduction to Customer Retention Strategies in E-commerce

The Importance of Customer Ownership and Simplifying Implementation

Customizing Customer Experiences and Integrating with Marketplaces

Leveraging AI for Personalization and Effective Post-Purchase Experiences

Channel Testing and Key Performance Indicators for Post-Purchase Engagement

Demographic and Regional Influences on Engagement and Solution Overview

Contact Information and Closing Remarks

EP #352] [ENG] - How to leverage product inserts to maximise client retention - Andrew Smith

The Ecommerce Lab By Ecomcy

00:01Introduction to Customer Retention Strategies in E-commerce

Introduction to Customer Retention Strategies in E-commerce

04:46The Importance of Customer Ownership and Simplifying Implementation

The Importance of Customer Ownership and Simplifying Implementation

07:44Customizing Customer Experiences and Integrating with Marketplaces

Customizing Customer Experiences and Integrating with Marketplaces

12:17Leveraging AI for Personalization and Effective Post-Purchase Experiences

Leveraging AI for Personalization and Effective Post-Purchase Experiences

15:42Channel Testing and Key Performance Indicators for Post-Purchase Engagement

Channel Testing and Key Performance Indicators for Post-Purchase Engagement

19:58Demographic and Regional Influences on Engagement and Solution Overview

Demographic and Regional Influences on Engagement and Solution Overview

24:22Contact Information and Closing Remarks

Contact Information and Closing Remarks