You’re making sales, but your bank account says otherwise. In this episode, I talk about why revenue feels like a lie when profit is missing, and the strategies you can use this quarter to get money back in your bank. I share a story of one of my students who has a million dollar business that was barely paying her, and the exact steps she took to turn it around. I also break down how to spot money leaks, what belongs in your true cost of goods, and how to separate your value as a CEO from the labor cost that goes into each product. Get ready to clean up your margins, pay yourself, and reinvest with confidence.

In This Episode, You’ll Learn:

00:00 Why seeing sales but not money in the bank is happening to so many makers.

04:00 Where most money leaks start in product businesses.

08:00 How to price so the product can actually bear its costs.

12:30 What to do when your market doesn’t match your price.

15:00 Why selling in the “easy” places might be sabotaging profit long term.

19:00 Math trick to price for wholesale and retail.

21:30 How do you increase average order value?

23:30 Why a free shipping threshold beats sitewide free shipping for most businesses.

25:45 The 10-week plan to lower costs and pay yourself.

Resources + Links

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