Your product line might be the reason customers are confused and not buying. In this episode, I walk you through why having scattered categories and “a little bit of everything” is quietly killing your sales, and what to do instead. In this episode, I’ll tell you how one student went from scraping by to consistent $15K-$35K months by focusing on a few core SKU’s. Listen in for the questions I ask in EVERY product audit, how to define what you want to be known for, and create a tight, profitable product line. Plus, we’ll talk about how to position your best sellers across Etsy, markets, and more. Get ready to simplify your shop and watch your sales grow.

In This Episode, You’ll Learn:

00:00 Why customers bounce when your categories are scattered.

05:00 Ways to apply retail display logic to your homepage, emails, bundles, and social channels.

08:15 Self-audit questions to see if your brand reads like a gift shop or a specialist.

13:15 How to use sales data from the last 6–12 months to identify best sellers.

17:45 Where sells best, website vs. Etsy vs. markets?

19:30 Can a 90-year-old tell what you sell in three seconds?

23:00 Your next steps to go from scattered to stand out in the next 90 days.

Resources + Links

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Why Scattered Products Kill Repeat Sales (and What to Do Instead)

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