Bootstrapped to $82M: How Callum Mckeefery Built Reviews.io from His Kitchen Table

Callum Mckeefery shares his journey of building and selling Reviews.io for $82 million cash. Starting from a kitchen table with his wife, they bootstrapped the company, achieving $12 million in annual recurring revenue with 50 employees. Mckeefery discusses their viral loop strategy, leveraging Twitter to gather initial reviews for businesses, which then fueled their SEO and paid ad efforts. He emphasizes the importance of being close to customers and reveals that a significant motivation for selling the company was to secure his family's future due to his son's rare disease and to fund further research. He is now working on a new venture, Partner.io, aimed at improving partnership solutions, currently generating $70,000 MRR with a team of nine, primarily through LinkedIn ads.