In this episode of the Marketing Misfits podcast, hosts Kevin King and Norm Farrar interview Marley Jaxx, a YouTube and social media expert, about strategies for maximizing reach and engagement on YouTube. Marley shares her journey from being a dental hygienist to a social media specialist and documentary filmmaker, and then dives into the importance of hooks, open loops, and consistent content creation. She discusses how to overcome the fear of being on camera, the value of authenticity, and the balance between organic and paid reach. Marley also shares insights into her innovative approach to monetizing her wedding and using it as a marketing case study. The conversation covers AI's impact on content creation, the significance of community, and the need for genuine human connection in a digital world.
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