ChatGPT is Killing Your Strategy... | AI Expert Lutz Finger

In this episode of the Marketing Misfits podcast, hosts Norm Farrar and Kevin King interview Lutz Finger, an AI and data expert from Cornell University and head of AI at XGen AI, about the evolving landscape of e-commerce and AI. Lutz discusses how AI is changing sales channels, marketing strategies, and brand interactions, emphasizing the importance of unique brand stories and community building. He warns against relying solely on aggregation via platforms like Amazon and stresses the need for businesses to adapt to AI-driven interfaces and agentic commerce protocols. The conversation covers topics such as AI-generated content, IP rights, and the balance between human and artificial input in marketing, providing actionable insights for e-commerce businesses navigating the AI revolution.