EP502: Casey Brown – How To Overcome Fear Around Pricing - Part 1

In this episode of The Successful Bookkeeper Podcast, Michael Palmer interviews Casey Brown, a pricing expert, about her journey from chemical engineer to pricing strategist. Casey shares her experience at GE and how she transitioned to helping small and medium-sized businesses with their pricing strategies. She discusses the challenges of applying analytical pricing approaches to smaller companies with limited data and emphasizes the importance of equipping the sales team, often the bookkeeper themselves, with the skills and confidence to communicate and defend pricing effectively. Casey recounts how she shifted her focus from complex analytics to sales enablement and mindset training to achieve better results for her clients.