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In this AI marketing podcast episode, Dan Sanchez and Ken Freire declare that the old king of marketing—content—has been dethroned. The new king? Original ideas. As AI makes it easier than ever to produce content, it’s originality that sets creators and marketers apart. This episode dives into how to uncover, evaluate, and sharpen your own original ideas to build authority and solve real problems.

My Favorite AI Tools

Tella - https://danchez.com/tella
High Level - https://danchez.com/highlevel
Zencastr - https://danchez.com/podtools
n8n - https://danchez.com/n8n

Resources Mentioned

Ghost blogging platform - https://ghost.org/
Wedgwood - https://www.wedgwood.com/
April Dunford (Positioning book) - https://aprildunford.com/
Andy Raskin (Strategic Narrative) - https://andyraskin.com/
Pink's Windows - https://www.pinkswindowservice.com/

Timestamps

00:00 — Content is dead; originality is king
01:45 — Avoid random ideas: start from real problems
03:40 — Seven ways to make an idea unique
Lived experience
Earned expertise
Synthesis of disciplines
Point of view & values
Constraints as creativity fuel
Taste and curation
Iteration speed
21:53 — Why podcasting is ideal for sharing ideas
22:10 — How to take inventory of your ideas
26:05 — How to refine and sharpen your ideas
31:02 — The ultimate test: who has it worked for?
32:01 — Five-part framework to test your idea's strength: True, Helpful, Transferable, Repeatable, Sharpened
34:36 — Call to action: start your inventory

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Content Is No Longer King. This Is.

AI-Driven Marketer: Master Practical AI Marketing Skills