In this AI marketing podcast episode, Dan Sanchez shares insights from his recent experience at the Breakthrough conference hosted by 6sense. He explores how AI is evolving beyond surface-level features and becoming deeply integrated into SaaS products. Dan reveals what enterprise and mid-market companies are doing with AI, the friction points slowing them down, and how smaller teams can turn that into a competitive advantage. He also introduces 6sense's new Revy AI and reflects on the future of account-based marketing.

My Favorite AI Tools:

Resources Mentioned:

6sense - https://6sense.com
Revy AI - https://6sense.com
Suno - https://suno.com
Buyer Research Report - https://danchez.com/buyerreport
Mike Kaput’s LinkedIn Post - https://www.linkedin.com/posts/mikekaput_federal-reserve-chair-jerome-powell-just-activity-7391475562416046081-BwuY/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA

Timestamps:

00:00 – The Maturing Landscape of AI in SaaS
01:30 – Takeaways from the Breakthrough Conference
03:00 – Enterprise Advantage: AI for Intent Data & Signals
06:00 – Enterprise Bottlenecks: Compliance & IT Limitations
08:00 – Why Small Teams Have the Edge
11:30 – Revy AI: AI Becomes the UI
15:00 – The Future of ABM with AI
19:30 – Everyday AI: Custom November Music & Hotel Research
21:00 – Sixth Sense Research Report Breakdown
23:30 – The Critical Buying Stage & Marketing Implications
26:00 – AI’s Impact on the Job Market

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