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In this episode, Kaye and Eric celebrate Freewyld Foundry's first profitable quarter and reveal their unique approach to sharing success with their team. They discuss the three options for handling company profits and explain why they chose a profit-sharing bonus plan that incentivizes excellence while fostering a culture of ownership.

Key Topics Covered:

The Profit Milestone

Achieving the first profitable quarter after years of reinvestment
The difference between revenue and actual profit
Why most entrepreneurs never see profit despite high revenue

Three Options for Profit

Reinvesting back into the business
Owners taking dividends
Sharing with the team (the path Freewyld chose)

The Bonus Plan Structure

Based on tenure, performance KPIs, and seniority level
Designed to attract and retain top revenue management talent
Future vision: allowing team members to invest bonuses into Freewyld real estate projects

Building Culture Through Rituals

Starting every meeting with professional and personal wins
Implementing "unreasonable hospitality" for B2B clients
Creating company-specific language (like "MIFA" - Make It F***ing Awesome)

Communication & Leadership

Leading without ego in challenging conversations
Approaching problems as "us versus the problem"
Over-communicating appreciation and celebrating client wins

Notable Quotes:

"We never really understand what profit is. We see top line revenue and we invest it, constantly keep growing the business."
"By bringing the team members into the profit pool, it gives them a sense of ownership to what we're doing."
"Culture is made up of rituals, emotional highlights, and how you communicate to each other."

Connect with the Hosts:

LinkedIn: Eric D. Moeller
Follow Freewyld Foundry for more revenue management insights

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