Want our team to run your pricing through World Cup ’26? Get a free revenue audit: https://www.freewyldfoundry.com/report The 2026 FIFA World Cup (June 11–July 19, 2026) will send up to 6 million visitors across host cities in the U.S., Canada, and Mexico. If you operate in or near a host market, a smart strategy could turn June/July into a year’s worth of revenue.

What we cover

Key dates that move the market (including the group-stage draw on December 5, 2025)
Host cities to watch (Vancouver, Seattle, SF Bay Area, Los Angeles, Kansas City, Dallas, Houston, Atlanta, Miami, Toronto, Boston, Philadelphia, New York/New Jersey, plus Mexico City, Guadalajara, Monterrey)
Why fan zones and downtown corridors matter as much as stadiums
Pricing philosophy when comps are thin (bias high, protect inventory, monitor pacing)
Travel spillover to nearby destinations (Grand Canyon, Vegas, national parks, regional drives)
Cultural touches that convert (e.g., bikes + orange swag for Dutch supporters)
How to monitor market signals daily without losing your mind

Action steps

Raise your June–July 2026 base rates now (2–10× your norm, depending on proximity + property quality).
Block or minimum-stay protect high-demand nights until after the draw.
Calendar alert: December 5, 2025 — release of group-stage draw → expect a booking rush within hours.
Map your micro-locations: stadium, downtown, fan zones (municipal announcements), transit, watch-party districts.
Daily scan post-draw: track competitor pricing, pick-ups, and event calendars; adjust pacing thresholds.
Differentiate listings for specific fan bases (amenities, décor accents, transit guides, supporter-area tips).
Widen your net: push content/SEO for “near [host city]” itineraries; capture spillover demand.

Links & resources

Match info & schedule: fifa.com
Free revenue audit (for $1M+ portfolios / ~15+ listings): freewyldfoundry.com/report

Work with us

Want our team to run your pricing through World Cup ’26? Apply for a free revenue audit: freewyldfoundry.com/report

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FIFA World Cup 2026: How STR Hosts Can 5–10x Rates (Action Plan)

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