The Invisible AI Underbelly That No Marketer Knows About...Until Now (PART 2)

In this episode of the Perpetual Traffic podcast, co-hosts Ralph Burns and Lauren Petrullo discuss the increasing importance of AI in marketing. They emphasize the significant investments being made by tech companies like Google, Meta, and Amazon in AI infrastructure, including data centers and advanced processing units. They advise marketers to adopt AI tools to automate tasks and improve efficiency, suggesting listeners identify one task they dislike and find an AI solution for it. Lauren shares practical tips for using AI, such as leveraging it to research and compare different AI tools and using daily AI conversations to prioritize tasks and improve team communication. The episode also touches on e-commerce trends, the growing role of Amazon Web Services (AWS), and a special offer from Tier 11 related to creative diversification and data solutions for Meta's Andromeda platform.