How Addi Reached $200M ARR with Better Margins Than Nubank, Affirm, and Klarna

In this episode of Fintech Leaders, Miguel Armaza interviews Santiago Suarez, CEO and co-founder of Addi, a leading fintech and commerce platform in Colombia. Suarez discusses Addi's approach to board meetings, treating them as "dirty laundry events" to foster trust and extract valuable advice from investors. He emphasizes the importance of focus, a contentious but high-performing management team, and a single Northstar objective. Suarez shares how Addi attracts world-class professionals by offering a unique culture, growth opportunities, and a chance to build on an already successful platform with impressive margins. He also details Addi's vision to become the financial and commerce platform for Colombians, inspired by companies like Caspi, and how they leverage data and AI to enhance customer service and drive growth, achieving significant scale with 2.5 million customers, 30,000 merchants, and $200 million ARR.