The Day You Become a Better Storyteller with Harry Dry (Founder of Marketing Examples)

This podcast episode features Dave Gerhardt introducing a session from the Drive 2025 event, featuring Harry Dry, who discusses the importance of storytelling in marketing. Harry uses examples from history, advertising, and B2B companies like Asana, Basecamp and RAMP to illustrate his points about conflict, narrative, and knowing your subject matter deeply. He emphasizes that effective storytelling involves creating conflict, understanding your audience, and presenting information in a compelling way, and he also shares practical tips and exercises for improving storytelling skills. The session concludes with a Q&A where Harry and Dave address questions about convincing leadership, avoiding copy by committee, and the role of AI in content creation. The episode also includes advertisements for Paramark, Walnut, and Customer.io, as well as a promotion for the Exit Five community.