From Comms at Zoom to VP of Marketing at Neat, with Priscilla Barolo

In this episode of the podcast, Dave Gerhardt interviews Priscilla Barolo, Head of Marketing at Neat, a video tech company. Priscilla shares her journey from nonprofit work to becoming one of the early employees at Zoom, where she led communications through its IPO and hyper-growth phase. The conversation covers Zoom's early marketing strategies, the importance of differentiation, and lessons learned about PR and comms. Priscilla discusses her current role at Neat, focusing on the challenges of marketing a physical product in the B2B space, building a marketing team, and the nuances of working with PR agencies. She emphasizes the significance of third-party validation, brand awareness, and adapting marketing strategies to fit the specific needs of a company. The episode also explores the differences between marketing software versus physical products, the importance of in-person events and channel marketing, and the benefits of working for a CEO with a marketing background.