#117 - How to Troubleshoot Falling Sales on Amazon (And How to Grow Sales Instead)

In this episode of "That Amazon Ads Podcast," Stephen Noch and Andrew Bailiff discuss how to identify and address sales declines on Amazon, emphasizing that the principles apply to boosting sales as well. They present a formula showing that sales are a product of traffic (clicks or sessions) and conversion rate, and that changes in sales are due to changes in these metrics, also noting the importance of average order value. They use examples to illustrate how changes in impressions, click-through rates, and search volume impact sales, and they analyze a real client account to demonstrate how to troubleshoot sales performance, highlighting the importance of placements, keyword types, seasonality, and competitor actions.