Episode 116 - How To Lower Your ACoS in Amazon PPC

In this episode of That Amazon Ads Podcast, Andrew and Stephen address the common problem of high ACoS (Advertising Cost of Sales) for Amazon advertisers. They emphasize that ACoS is essentially a relationship between spend and sales, controllable through CPC (Cost Per Click) and revenue per click. They advise diving deep into campaign performance, focusing on high-spend, high-click entities to optimize bids and reduce wasted spend and also recommend improving conversion rates by negating non-converting keywords and shifting budgets to better-performing placements. They also highlight the importance of analyzing changes in CPC and revenue per click to diagnose ACoS fluctuations and suggest tactics such as monitoring competitor activities and improving listing quality to boost conversion rates.