World's Top SEO Expert Busts AI Search Myths | Patrick Stox (Ahrefs)

In this episode of the Ahrefs Podcast, Tim Soulo interviews Patrick Stox, a technical SEO expert, to delve deeper into the nuances of ranking in AI search. Patrick clarifies misconceptions from a previous episode, emphasizing that AI bots can render JavaScript and that content should both align with consensus and offer unique value. The discussion covers how LLMs work, the importance of addressing negative narratives about a brand, and specific SEO tactics like avoiding jargon and citing sources. Patrick stresses the significance of internationalization, optimizing for desktop, and diversifying content across multiple platforms like YouTube and social media. He also highlights that succeeding in AI search requires a holistic marketing approach, integrating efforts across various teams and channels, and focusing on overall digital marketing rather than just traditional SEO.