How to Win in AI Search (Real Data, No Hype) | Ryan Law (Ahrefs) | Ahrefs Podcast

The podcast explores strategies for optimizing content for AI search, emphasizing that while the landscape is rapidly evolving, core SEO principles remain relevant. It highlights the importance of building off-site mentions, as a strong correlation exists between branded web mentions and appearances in AI conversations. The discussion also covers optimizing content for LLM preferred formats, such as informational content, comparison pages, and research, while avoiding excessive JavaScript. The hosts suggest using tools like Ahrefs' Brand Raider to identify content gaps and track AI citations, and they advise against creating spammy, AI-generated content solely for machine ingestion.

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How to Win in AI Search (Real Data, No Hype) | Ryan Law (Ahrefs)

Ahrefs Podcast

The Rise of AI Search and Ahrefs' Data-Driven Approach

Influencing AI Visibility: Training Data, RAG Data, and Black Hat Tactics

The Importance of Off-Site Mentions for AI Search Visibility

Optimizing for LLM-Preferred Content: Types, Freshness, and Site Explorer

Hallucinated URLs, GitHub Optimization, and AI-Era Content Gap Analysis

Brand Raider's Unique Content Gap Analysis and the Power of Different Opinions

Avoiding Spam, Prioritizing Traditional SEO, and a Follow-Up Episode

How to Win in AI Search (Real Data, No Hype) | Ryan Law (Ahrefs)

Ahrefs Podcast

00:00The Rise of AI Search and Ahrefs' Data-Driven Approach

The Rise of AI Search and Ahrefs' Data-Driven Approach

03:40Influencing AI Visibility: Training Data, RAG Data, and Black Hat Tactics

Influencing AI Visibility: Training Data, RAG Data, and Black Hat Tactics

07:53The Importance of Off-Site Mentions for AI Search Visibility

The Importance of Off-Site Mentions for AI Search Visibility

14:17Optimizing for LLM-Preferred Content: Types, Freshness, and Site Explorer

Optimizing for LLM-Preferred Content: Types, Freshness, and Site Explorer

25:48Hallucinated URLs, GitHub Optimization, and AI-Era Content Gap Analysis

Hallucinated URLs, GitHub Optimization, and AI-Era Content Gap Analysis

31:21Brand Raider's Unique Content Gap Analysis and the Power of Different Opinions

Brand Raider's Unique Content Gap Analysis and the Power of Different Opinions

39:49Avoiding Spam, Prioritizing Traditional SEO, and a Follow-Up Episode

Avoiding Spam, Prioritizing Traditional SEO, and a Follow-Up Episode