#100 AI in GTM: Now & Next – Janis Zech on “State of the AI Union” - with Laura Fu, Head of Revenue Operations & Strategy at DevRev | RevOps Lab

In this episode of the RevOps Lab podcast, Janis Zech, CEO and co-founder of Weflow, is interviewed by Laura Fu from the State of the AI Union podcast about AI use cases in go-to-market strategies. Janis shares insights from conversations with numerous revenue operations teams, discussing how AI is currently being deployed to enhance, rather than replace, human roles in sales and marketing. The discussion covers AI's impact on content creation, outbound strategies, deal pipeline management, and sales coaching, highlighting the potential for AI to drive productivity gains and improve sales effectiveness. Janis also addresses the challenges of AI deployment, including data sovereignty concerns and the need for AI solutions to deliver on their value propositions, and touches on how Weflow aims to provide a more affordable and user-friendly alternative to Gong by focusing on seamless Salesforce integration and customer-centric pricing.

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#100 AI in GTM: Now & Next – Janis Zech on “State of the AI Union” - with Laura Fu, Head of Revenue Operations & Strategy at DevRev

RevOps Lab

Introduction to the Episode and Weflow

The Current State of AI Deployment in Go-to-Market

Reasons for Nascent AI Deployment and the Promise of AI SDRs

AI's Impact on Content Creation and Outbound Strategies

Saturation in Channels and the Importance of Context

AI's Role in Deal Management and Sales Efficiency

AI's Impact on Individual Contributors and Data-Driven Approaches

The Future of AI in Go-to-Market and Role Convergence

The Buyer's Perspective and the Crisis in Go-to-Market

The Skills and Specialization of Go-to-Market Roles

Interesting AI Use Cases and the Power of LLMs

Weflow's Competitive Advantage and Pricing Strategy

The Era of AI-Native Companies and the Importance of Value

Closing Remarks and Call to Action

#100 AI in GTM: Now & Next – Janis Zech on “State of the AI Union” - with Laura Fu, Head of Revenue Operations & Strategy at DevRev

RevOps Lab

00:08Introduction to the Episode and Weflow

Introduction to the Episode and Weflow

04:50The Current State of AI Deployment in Go-to-Market

The Current State of AI Deployment in Go-to-Market

07:23Reasons for Nascent AI Deployment and the Promise of AI SDRs

Reasons for Nascent AI Deployment and the Promise of AI SDRs

09:51AI's Impact on Content Creation and Outbound Strategies

AI's Impact on Content Creation and Outbound Strategies

12:38Saturation in Channels and the Importance of Context

Saturation in Channels and the Importance of Context

15:06AI's Role in Deal Management and Sales Efficiency

AI's Role in Deal Management and Sales Efficiency

19:41AI's Impact on Individual Contributors and Data-Driven Approaches

AI's Impact on Individual Contributors and Data-Driven Approaches

23:51The Future of AI in Go-to-Market and Role Convergence

The Future of AI in Go-to-Market and Role Convergence

27:36The Buyer's Perspective and the Crisis in Go-to-Market

The Buyer's Perspective and the Crisis in Go-to-Market

30:30The Skills and Specialization of Go-to-Market Roles

The Skills and Specialization of Go-to-Market Roles

33:22Interesting AI Use Cases and the Power of LLMs

Interesting AI Use Cases and the Power of LLMs

35:08Weflow's Competitive Advantage and Pricing Strategy

Weflow's Competitive Advantage and Pricing Strategy

39:25The Era of AI-Native Companies and the Importance of Value

The Era of AI-Native Companies and the Importance of Value

41:47Closing Remarks and Call to Action

Closing Remarks and Call to Action