#99 Annual Planning – Common Pitfalls & How to Fix Them

In this episode of the RevOps Lab podcast, Philipp and Janis discuss annual planning, highlighting common pitfalls such as late starts, siloed approaches, and over-reliance on top-down targets. They emphasize the crucial role of RevOps in driving alignment between departments, managing data, and organizing processes for GTM strategy. The hosts stress the importance of starting the planning process early, defining stakeholders, establishing clear timelines, and aligning on goals. They also touch on capacity modeling, hiring plans, and the need for continuous planning to adapt to market changes, recommending a focus on key areas like new logo acquisition or existing customer retention based on company maturity and product lifecycle.