The Harsh Truth About Online Courses (And What Works Now)

In this episode of Nathan Barry's podcast, Erin Green, a learning product strategist, shares her "Hook to Habit" method for creating effective courses that drive behavior change. She emphasizes the importance of understanding the desired behavior change before designing a course, focusing on solving pain points and creating easy wins for learners. Erin outlines the Hook to Habit framework, which includes hooking the audience emotionally, providing easy wins to start, building skills with feedback, achieving skill mastery in a state of flow, and creating habits to integrate the learned skills into daily life. She also discusses validating course ideas, designing learning experiences, and using AI to streamline content creation while maintaining a focus on behavior change and learner outcomes.