In this episode of the podcast, Nathan Barry interviews Jessica Miller, a business coach, about four key strategies to unlock hidden profit within a business. Jessica shares her background, transitioning from pharmacy to entrepreneurship, and highlights the importance of focusing on profit rather than just revenue. She introduces the concept of a "Hell Yes Offer," emphasizing energy, attracting the ideal client by owning a specific problem, providing a compelling solution, and appropriate pricing and positioning. The discussion further explores add-ons and bundles to increase order value, reactivation strategies to re-engage existing audiences, and referral systems to leverage word-of-mouth marketing, providing examples and actionable insights for listeners to implement in their own businesses.
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