In this episode of the Serious Sellers Podcast, host Bradley Sutton interviews Dean and Tracy Ernst, the founders of Essential Candy, to discuss their strategies for doubling their Amazon sales. The Ernsts share their unique business model, which includes a significant presence at arts and crafts shows and farmers' markets, where they generate substantial revenue and build their customer email list. They discuss how they transitioned from a home-based operation to a manufacturing business and their experience getting their product into Walmart stores. They also discuss their plans to improve their Amazon sales with the help of Helium 10's tools and strategies, focusing on inventory management, FBA, and leveraging their customer base for product launches.
Sign in to continue reading, translating and more.
Continue
