373: Check: Building a SaaS Startup You're Not Rushing to Sell - with Andrew Brown

This podcast episode delves into the entrepreneurial journey of Andrew Brown, the founder and CEO of Check, a payroll infrastructure startup. Andrew sheds light on the challenges of developing an embedded payroll solution, emphasizes the importance of earning trust in a complex industry, and discusses strategies for building a successful business. He also reflects on the significance of innovation, life-work balance, and personal productivity as key aspects of entrepreneurial success. Takeaways • In stealth mode for two years, Check focused on capital raising and product development before launching their payroll solution. • Earned trust is crucial in enterprise sales; Check emphasized attention to detail and customization to convey trust and build partnerships. • Entrepreneurs need grit and determination to navigate challenges and build successful businesses. • Integration between life and work is important for entrepreneurs; Andrew maintains a comprehensive to-do list using Apple Notes. • Innovation and the pursuit of better solutions for customers are driving forces in entrepreneurial success.