372: GUIDEcx: From 100+ LinkedIn Conversations to 8-Figure SaaS - with Peter Ord

This podcast episode delves into the journey of GUIDEcx, a company dedicated to providing onboarding and implementation solutions for SaaS and enterprise customers. With a focus on addressing complex projects and enhancing customer engagement, GUIDEcx has achieved significant success, surpassing milestones and impacting industries. Takeaways • GUIDEcx aims to enhance customer onboarding and implementation through specialized software, addressing the challenges faced by companies in this area. • Peter Ord, the founder of GUIDEcx, conducted thorough research and interviewed individuals involved in customer onboarding to validate the need for such a solution. • Initially facing setbacks due to team members leaving and slow business growth, Peter made a strategic decision to raise money and pursue rapid growth, leading to GUIDEcx's current success. • GUIDEcx's success strategies include leveraging LinkedIn for creating a list of potential customers, securing early pilot agreements, resolving trademark issues, and adjusting pricing to attract more committed customers. • GUIDEcx faced credibility challenges in landing enterprise customers and bigger deals, emphasizing the significance of addressing these challenges to scale the business. • GUIDEcx focuses on onboarding and implementation, helping clients like T-Mobile and Stripe derive value from products, and has achieved significant milestones, including surpassing 500 customers and eight figure revenue. • The company's journey is inspiring, starting as a solo-founded, bootstrapped venture and prioritizing revenue and customers over raising venture capital. • GUIDEcx identified the need for a purpose-built tool to address the challenges faced by automotive dealers in managing complex projects, validating the idea through a survey and reaching out to potential customers. • The speaker's approach to gathering customer feedback involved reaching out to second-degree connections on LinkedIn, emphasizing the willingness of people to help and using personalized messages and a high-fidelity mockup to showcase the product. • GUIDEcx initially focused on outbound sales before realizing the importance of demand generation, leading to a shift in marketing strategy and the hiring of AEs to expand the sales team. • The company faced challenges hiring and landing bigger customers but learned from the experience, emphasizing the importance of solving customer problems and acquiring customers in the early stages. • GUIDEcx faced a trademark issue with another company but resolved it through direct communication and subsequent rebranding. • The entrepreneur discussed choosing a company name and trademark, emphasizing the importance of defining a mission statement and instilling confidence in team members. • The founder of GUIDEcx shared his background in construction management and how it influenced his approach to building the company, highlighting the importance of a holistic perspective in leadership.