In this episode of Perpetual Traffic, Ralph Burns and John Moran discuss the Meta Andromeda update and how the traditional media buying maxim of "cut your losers and let your winners run" can be detrimental in the Andromeda era. They emphasize that CPA in-app is no longer a reliable metric and that sequencing and spend-based models are key to identifying real winners. John shares data from a live campaign using Tier 11 Data Suite, illustrating how ads with high spend but poor CPA can still contribute significantly to overall campaign success by driving add-to-carts and warming up cold traffic. They also discuss the importance of creative diversification, UGC, and understanding the meta algorithm to effectively scale businesses with the Meta Andromeda update, and promote a special offer for Perpetual Traffic listeners: buy the creative diversification package and get media buying and the Tier 11 data suite for free.
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