Did Advantage+ Creative Image Generation Just Kill Manual Ad Design?

In this episode of the Perpetual Traffic podcast, Ralph Burns and Lauren Petrillo discuss the importance of creative diversification in advertising, particularly within the Meta platform. Lauren shares her experiences with Meta's new creative testing feature, including some initial challenges and unexpected outcomes related to budget allocation. They delve into Meta's Advantage Plus Creative Image Generation AI, demonstrating how it can be used to create diverse ad variations quickly, and explore the enhancements available, such as text translation and ad site links. The conversation highlights the need for marketers to balance creative diversity with brand consistency and to understand the risk tolerance of their clients when using AI-generated content.