Jason Lemkin discusses the impact of AI on B2B companies, drawing insights from a report by Iconic Growth. He highlights that AI-native companies are experiencing faster growth and greater efficiency in sales and marketing due to high demand and the ability to do things previously impossible. He emphasizes the importance of forward-deployed engineers for training AI systems and notes that while AI washing is ineffective, genuine AI disruption leads to massive market pull. Lemkin points out that venture capital is heavily invested in AI, and traditional SaaS companies are struggling to compete. He advises embracing AI, experimenting with AI tools, and adapting go-to-market strategies to succeed in the changing landscape. He also shares that leaner teams are becoming the norm, and while the old marketing and sales "plays" still work, the "playbooks" need to be updated for the AI age.
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