SaaStr 825: How the AI Era Has Directly Impacted Marketing and Sales with Snowflake‘s CMO and Founding CRO

In this episode of the SaaStr Podcast, Chris Degnan and Denise Persson from Snowflake discuss how AI has impacted marketing and sales. They emphasize the importance of company culture, executive leadership, and a solid data foundation for AI success. Denise highlights use cases within Snowflake's marketing organization, such as campaign optimization, real-time ROI data, and a compete agent for sales. Chris shares how Snowflake is helping customers deploy AI securely and efficiently, focusing on data governance and task automation. They also discuss the impact of AI on hiring, emphasizing the need for adaptability and a willingness to learn. The speakers touch on the importance of data privacy and security when implementing AI tools, and they highlight Snowflake's internal AI tools like Raven, which provides a 360-degree view of customers.