In this episode, Joe and Robert break down the latest moves in the ongoing battle between lawmakers and social media giants. California is leading the charge with new AI and social media legislation — plus, Instagram is testing a “rating system” for content. Is this meaningful progress or just more political theater?

The guys also cover how OpenAI and Anthropic are stepping into the marketing world. OpenAI’s first ad sparks debate (is it a miss?), while Anthropic’s experiential push might have us all saying “Oh Claude.”

Winners and Losers:

Winner: Buc-ee’s - proving that a gas station can be a brand powerhouse.
Loser: Deloitte Australia - struggling to recover from credibility issues.

Rants and Raves:

Rant: The rise of rage bait - how outrage is driving engagement for all the wrong reasons.
Rave: Personal videos on LinkedIn - authentic storytelling that actually connects.

Tune in for another week of marketing madness, strategic insights, and questionable football takes.

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Get all the show notes: https://www.thisoldmarketing.com/

Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/
Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.

Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/
Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/

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This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork

Ohhhh Claude! (502)

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose