Joe Pulizzi and Robert Rose discuss the TikTok "Lock It In Challenge," Taylor Swift's new album, and Rush's reunion. They share concert experiences, including The Eagles at the Sphere and ABBA Voyage. The main topic revolves around AI's impact on social media, focusing on OpenAI's Sora app and Meta's AI integration, debating whether it enhances creativity or leads to AI-generated content overload. They also touch on Anthropic's lawsuit settlement with authors, celebrity influencers launching marketing agencies, and YouTube's automatic dubbing feature. The episode includes segments on winners and losers, with Joe criticizing China's propaganda efforts and Robert praising the Content Marketing Institute's research reboot. They conclude with rants and raves, where Robert critiques MrBeast's dangerous stunts, and Joe raves about the ABBA Voyage concert.
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