355: Vimcal: Overcoming a 1.5 Month Runway and Getting Traction - with John Li

This podcast episode explores the journey of Vimcal, a calendar app founded in 2018, and discusses various aspects of its development and growth. The founders initially started with an augmented reality idea but pivoted to a fitness company before finally launching Vimcal. They faced financial difficulties but persevered through user subscriptions and investor funding. The episode also covers topics such as waitlisting as a growth strategy, challenges of selling a $15/month calendar app in a saturated market, key features of Vimcal, early success and buzz, overcoming challenges during periods of slowing demand, lessons learned from the launch, finding the "magic moment" in a product, the four-step onboarding framework, challenges of hiring friends and family, and the introduction of Vimcal Maestro for executive assistants. The speakers also share book recommendations, attributes of successful founders, personal productivity tools and habits, new business ideas, and their passions outside of work.