In this episode of "How I Built This Lab," Guy Raz hosts Stacy Madison, the founder of Stacy's Pita Chips, to offer business advice to entrepreneurs. They take calls from Sam Cagle of DoughGuy, who seeks advice on scaling his pizza-making community into a broader baking brand, Alex Hildebrandt of Suyo Pisco, who needs guidance on brand awareness versus category education for his Peruvian spirit, and Stephanie Stuckey of Stuckey's, who aims to revitalize her family's pecan candy business and attract a younger audience. Stacy and Guy provide tailored strategies, emphasizing brand building, community engagement, and unique marketing approaches for each caller.
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