Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.

In this episode of "How I Built This," Guy Raz interviews Mike and Alex Faherty, the twin brothers behind the surf-inspired clothing brand Faherty. They discuss their journey from a childhood dream to a $250 million business, detailing Mike's fashion design background and Alex's finance expertise. They recount launching the brand with a million-dollar angel round, a cross-country mobile pop-up store, and strategic wholesale partnerships. The brothers share insights on navigating inventory management, the challenges and benefits of running a family business, and their commitment to maintaining control and integrity as they grow. They also touch on how COVID-19 impacted their business model, leading to a significant expansion of their retail footprint.

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How I Built This with Guy Raz

Introduction to Faherty Brand and Mike Faherty's Early Fashion Interests

Overcoming Doubts and the Early Vision for Faherty

Cultivating a Close Relationship and Preparing for the Business

Gaining Experience at Ralph Lauren and Preparing to Launch

Defining the Faherty Brand and Overcoming External Skepticism

Fabric Innovation and Initial Investment

Launching the Website and Securing Initial Funding

The Mobile Beach House and Early Brand Exposure

Expanding the Product Line and Targeting Luxury Retailers

Wholesale Strategy and Financial Considerations

Overcoming Challenges in Department Stores and the Power of Specialty Retailers

Financial Stress and the Emergence of a Hero Product

The Nantucket Investor and Retail Expansion Strategy

Aggressive Retail Expansion During COVID and Navigating Economic Challenges

Supply Chain Flexibility and the Family Business Dynamic

The Importance of Hard Work and a Positive Attitude

Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.

How I Built This with Guy Raz

00:00Introduction to Faherty Brand and Mike Faherty's Early Fashion Interests

Introduction to Faherty Brand and Mike Faherty's Early Fashion Interests

04:30Overcoming Doubts and the Early Vision for Faherty

Overcoming Doubts and the Early Vision for Faherty

08:28Cultivating a Close Relationship and Preparing for the Business

Cultivating a Close Relationship and Preparing for the Business

12:20Gaining Experience at Ralph Lauren and Preparing to Launch

Gaining Experience at Ralph Lauren and Preparing to Launch

16:21Defining the Faherty Brand and Overcoming External Skepticism

Defining the Faherty Brand and Overcoming External Skepticism

21:52Fabric Innovation and Initial Investment

Fabric Innovation and Initial Investment

25:52Launching the Website and Securing Initial Funding

Launching the Website and Securing Initial Funding

30:30The Mobile Beach House and Early Brand Exposure

The Mobile Beach House and Early Brand Exposure

35:58Expanding the Product Line and Targeting Luxury Retailers

Expanding the Product Line and Targeting Luxury Retailers

40:46Wholesale Strategy and Financial Considerations

Wholesale Strategy and Financial Considerations

45:26Overcoming Challenges in Department Stores and the Power of Specialty Retailers

Overcoming Challenges in Department Stores and the Power of Specialty Retailers

50:00Financial Stress and the Emergence of a Hero Product

Financial Stress and the Emergence of a Hero Product

55:32The Nantucket Investor and Retail Expansion Strategy

The Nantucket Investor and Retail Expansion Strategy

1:02:24Aggressive Retail Expansion During COVID and Navigating Economic Challenges

Aggressive Retail Expansion During COVID and Navigating Economic Challenges

1:07:08Supply Chain Flexibility and the Family Business Dynamic

Supply Chain Flexibility and the Family Business Dynamic

1:12:11The Importance of Hard Work and a Positive Attitude

The Importance of Hard Work and a Positive Attitude