The flourishing future of women's sports | Kate Johnson

In this TED Talk Daily episode, host Elise Hu introduces Kate Johnson, an Olympic medalist and Google's global marketing strategist for sports and entertainment, who discusses the underrepresentation of women's sports in media and algorithms. Johnson reflects on how technology has changed since her Olympic days and highlights the issue of discoverability, noting that algorithms often favor men's sports due to historical data. She explains how this lack of visibility leads to underinvestment in women's sports, impacting athletes, fans, and young girls. Johnson shares examples of brands and platforms working to address this bias and encourages listeners to actively support women's sports by following athletes, creating content, and investing in related media.