This podcast episode explores the rise of subscription-based software and the desire to create products that are simple, accessible, and affordable. The new ONCE product line, from the creators of Basecamp and HEY, focuses on purchasing software once and owning it outright, avoiding the ongoing fees associated with SaaS (Software as a Service) products. By eliminating the need for updates, maintenance, and support, ONCE products aim to offer users a more predictable and cost-effective way to get the software they need.