This podcast episode delves into how @37signals set up its leadership positions and how its leaders approached the hiring process. They shared their ideology about hiring @executives for distributed teams since leaders are hard to assess prior to having them on the job and it takes a long process to find the right candidate. They discussed about prioritizing regular reporting cycle and goal setting for cross functional teams, and using intuition and experiences rather than just telemetry and A/B testing for marketing and product design decision making. Overall, the attendees believe that for executives there are no perfect candidate and the right one should be chosen based on chemistry and gut feelings of the interviewers.