EP #339] [ENG] - How to protect your brand from bad actors on Amazon - Megan Harmon

In this episode of The Ecommerce Lab, Vincenzo Toscano interviews Megan Harmon, a managing partner at Thorncrest, about brand protection for e-commerce businesses. Megan shares her experience in helping brands safeguard against issues like unauthorized resellers and counterfeit products. She emphasizes the importance of proactive brand protection, especially for omni-channel brands, and discusses the increasing sophistication of unauthorized reseller activities. She also touches on the varying effectiveness of different marketplaces in addressing brand infringements, with Amazon being the most challenging. The episode concludes with a discussion on preventative measures, such as trademarking in manufacturing regions and using unique identifiers like QR codes and serialization.