PMAX vs. Standard Shopping: The $80K Test That Shocked Us

In this episode of the Perpetual Traffic podcast, Ralph Burns and John Moran discuss the "ad flow funnel," a system used to scale ad spend while lowering cost per acquisition. John shares insights from an $80,000 test comparing Google Performance Max campaigns to standard shopping campaigns for new customer acquisition, concluding that Standard Shopping is still better for scaling. They analyze data, discuss the nuances of each campaign type, and address common misconceptions about Performance Max, particularly its effectiveness in prospecting new customers versus remarketing to existing ones. The conversation emphasizes the importance of accurately measuring results and challenging conventional beliefs in marketing strategies.