This episode of Perpetual Traffic features a discussion on the complexities of ad attribution and content diversification in digital marketing. John Moran shares insights on how platforms like Meta and Google model data, often over-attributing sales to their own channels due to remarketing strategies. The conversation explores the importance of content diversification in advertising, especially with the Andromeda update, emphasizing the need for varied ad types within a campaign to engage users effectively. The speakers also discuss how to interpret ad performance data, focusing on ad spend and engagement rather than solely relying on in-app CPA, and stress the importance of creating ads that resonate with AI algorithms to improve targeting and results.
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