AI Search: How to Get Recommended By AI

In this episode of the AI Explored podcast, Michael Stelzner interviews Dr. Samantha North, an AI strategist with a PhD in data science, about AI search optimization. They discuss common misconceptions about AI search, such as the idea that traditional SEO is dead, and explore the potential upsides of effective AI SEO, including higher conversion and engagement rates. Dr. North provides actionable advice on how to begin with AI SEO, including querying AI models about your brand, auditing existing content, and optimizing content by using question-based headings and schema markup. She also recommends leveraging platforms like LinkedIn, Reddit, and Medium to build brand authority and influence AI search results, as well as utilizing tools like PEEC.AI, Tracker.AI, and Mentions.SO to monitor AI mentions.