In this episode of Lunch With Norm, Steve Chou discusses how to leverage AI to improve various aspects of an eCommerce business, particularly for Shopify stores. He shares strategies for enhancing on-site search functionality using AI and RAG databases, which quadrupled sales from site search by ensuring all searches yield relevant product results. Chou also explains how AI can be used to automate cross-selling and upselling by identifying similar products, leading to increased average order values. Additionally, he details a method for identifying high-potential customers, such as event planners, using AI analysis of order data and personalization details, enabling targeted outreach and personalized service. The conversation also covers the use of AI in customer service, potential legal compliance issues, and tips for writing effective prompts for AI tools.
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