In this episode of Lunch With Norm, Brian Johnson from DeepM.ai discusses Amazon's new title split and its impact on product visibility and ranking. He explains how Amazon is testing a two-part title system, consisting of a core title (around 55 characters) and a feature subtitle, and how this change affects how customers see product titles, especially on mobile devices. Brian emphasizes the importance of focusing on the first 55 characters of the title and avoiding generic terms to target specific personas effectively. He also touches on the balance between optimizing for Amazon's algorithm (A9 and Cosmo) and appealing to human shoppers through compelling content and imagery, as well as the use of flat files and the potential impact of Rufus on product listings. The episode provides actionable insights for Amazon sellers looking to optimize their titles and improve their product rankings.
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